WELT is a smart fashion belt that analyzes various health information to prevent central obesity and seamlessly monitors a variety of health data, but its embedded technology is invisible. A project was carried out to develop a new product design to meet the needs of customers. The two colors used in existing products were expanded, and the material of the belt was diversified so that it can be worn with various fashion trends in addition to suits.

WELT is a wearable smart device that you wear around your waist. It naturally matches with the user's fashion and analyzes waist circumference, gait pattern, number of steps, obesity, etc. to provide health information to the user.

But the problem is that two colors of leather belts, black and brown, are only attractive to office workers who wear suits, but not necessary for people who don't wear suits. 

In particular, it should be shown to apply more colors and textures and offer a variety of options to target the younger generation who are interested in fashion, which could be a potential demand.

• Material : Artificial Leather

The leather for the new CMF design was chosen as artificial leather. Natural leather has ethical problems such as environmental and animal protection, and it is also difficult to process, increasing the unit price of production. As a result, this can be a financial burden on consumers. Considering all of these, artificial leather was a more reasonable option.

• Color : Dark colors that are easy to match / Bright and warm colors that reveal personality

When choosing the leather color to be applied to the new product, the top priority was what color belt people were looking for. As a result of research, low-chromatic and dark colors such as burgundy, dark green, and dark gray were mainly popular. However, when expanding the research scope to the luxury brand market, there was also a demand for unique colors, so it was decided to produce light-tone colors such as oranges, cloudy pink, and ivory in limited quantities. In addition, the pattern texture of leather that matches each color was also selected.

• Finishing : Varied leather patterns

In addition, the pattern texture of the leather was also selected to match each color. Cowhide, snake skin, crocodile leather and elephant leather patterns were selected.

• Color : Anodizing

The existing belt is made of zinc alloy. To use anodizing process to color the belt, and an aluminum alloy was coated on the surface for it. Among the various colors, Rose Gold, Gold, Silver, and Dark Gray, which are commonly used for metal accessories, were chosen.  

• Finishing : Polishing, Matt, Brush scratch

Brush scratch, Matt, and Polishing textures were used to express difference even if the same material was used. In addition, the direction of the texture was also reflected in the production process in consideration of the form of the product. Warm-toned leathers such as burgundy color were matched with vintage gold or polishing gold, and cool-toned dark gray or dark green leathers were matched with matte silver or matte dark gray colors so that each combination feel natural.